Popis
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.
Parametry
| autor | richard thaler |
| vazba | brožovaná |
| jazyk | anglicky |
| počet stran | 418 |
| rok vydání | 2021 |
| isbn | 978-0-241-95122-4 |
Výrobce Penguin Books Ltd
EAN: 9780241951224
